W - Wayfair - Stock Forecast

Consumer Cyclical - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

W is currently covered by 36 analysts with an average price target of $66.34. This is a potential upside of $9.92 (17.58%) from yesterday's end of day stock price of $56.42.

Wayfair's activity chart (see below) currently has 671 price targets and 551 ratings on display. The stock rating distribution of W is 61.82% BUY, 35.76% HOLD and 2.42% SELL.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 76.23% with an average time for these price targets to be met of 120.65 days.

Highest price target for W is $75, Lowest price target is $25, average price target is $58.09.

Most recent stock forecast was given by SIMEON GUTMAN from MORGAN STANLEY on 02-Jul-2025. First documented stock forecast 27-Oct-2014.

Currently out of the existing stock ratings of W, 102 are a BUY (61.82%), 59 are a HOLD (35.76%), 4 are a SELL (2.42%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date

Price targets met ratio

Average potential upside

Average Time (Days) For PT To Be Met

Performance score

Buy

$70

$13.56 (24.03%)

$72

19 days ago
(02-Jul-2025)

21/28 (75%)

$13.54 (23.98%)

105

Buy

$60

$3.56 (6.31%)

$45

27 days ago
(24-Jun-2025)

4/8 (50%)

$9.31 (18.37%)

139

Buy

$61

$4.56 (8.08%)

$63

1 months 8 days ago
(13-Jun-2025)

26/37 (70.27%)

$14.9 (32.32%)

107

Hold

$35

$-21.44 (-37.99%)

$45

2 months 7 days ago
(14-May-2025)

29/31 (93.55%)

$-3.53 (-9.16%)

126

Hold

$43

$-13.44 (-23.81%)

$50

2 months 7 days ago
(14-May-2025)

9/11 (81.82%)

$4.47 (11.60%)

83

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What is W (Wayfair) average time for price targets to be met?

On average it took 120.65 days on average for the stock forecasts to be realized with a an average price target met ratio 76.23

Which analyst has the current highest performing score on W (Wayfair) with a proven track record?

NATHAN JONES

Which analyst has the most public recommendations on W (Wayfair)?

Nathan Jones works at STIFEL and has 26 price targets and 40 ratings on W

Which analyst is the currently most bullish on W (Wayfair)?

Jim Kelleher with highest potential upside - $331.25

Which analyst is the currently most reserved on W (Wayfair)?

Lee Horowitz with lowest potential downside - -$31.44

Wayfair in the News

Why Wayfair (W) Shares Are Sliding Today

What Happened? Shares of online home goods retailer Wayfair (NYSE:W) fell 3% in the afternoon session after the major indices pulled back (Nasdaq -0.8%, S&P 500 -0.77%), largely due to escalating concerns surrounding the July 9th deadline for new US tariffs, now amplified by specific announcements. Earlier in the day, President Trump confirmed that Japan...

W Q1 Earnings Call: Wayfair Navigates Tariff Volatility Amid Flat Sales, Margin Improvement

Online home goods retailer Wayfair (NYSE:W) announced better-than-expected revenue in Q1 CY2025, but sales were flat year on year at $2.73 billion. Its non-GAAP profit of $0.10 per share was significantly above analysts’ consensus estimates. Is now the time to buy W? Find out in our full research report (it’s free). Wayfair (W) Q1 CY2025...
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