AAPL - Apple - Stock Forecast

Technology - Sector
Coverage Profile Performance Price Targets & Ratings Chart Insider Trading

AAPL is currently covered by 33 analysts with an average price target of $184.45. This is a potential upside of $11.76 (6.81%) from yesterday's end of day stock price of $172.69.

Apple's activity chart (see below) currently has 1,589 price targets and 1,380 ratings on display. The stock rating distribution of AAPL is 78.62% BUY, 20.29% HOLD and 1.09% SELL.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 85.38% with an average time for these price targets to be met of 266.31 days.

Highest price target for AAPL is $250, Lowest price target is $158, average price target is $184.45.

Most recent stock forecast was given by ANANDA BARUAH from LOOP CAPITAL on 01-Apr-2024.

Split History since 2000:

8/31/20 4 for 1

6/9/14 7 for 1

2/28/05 2 for 1

6/21/00 2 for 1

What is Apple?

Apple is a multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Established in 1977, the company’s headquarters is located in Cupertino, California. Apple is a global leader in technology innovation, offering a diverse range of products and services to customers worldwide.

What made Apple famous?

At the core of Apple’s product lines are iPhones and Macs. iPhones are a popular range of smartphones, while Macs offer powerful personal computer solutions. Additionally, Apple offers a variety of tablets, including iPads, and a recently released series of wearables such as the Apple Watch. In addition, they carry accessories such as Air Pods, Apple TV, and watch bands, with Beats Sony products and Home-pod smart speakers among many others.

What are the famous products and services of Apple?


Apple’s flagship product has gained immense popularity worldwide. This smartphone is recognized for its sleek design, advanced features such as facial recognition and augmented reality, and high-quality camera. Apple releases a new version of the iPhone each year with upgraded features and improved performance. The iPhone also boasts a vast ecosystem of apps and accessories that make it an adaptable and powerful device for both personal and professional use.



Apple’s line of laptop computers is renowned for its high-quality build, sleek design, and advanced features. It comes in various models, including the MacBook Air, MacBook Pro, and MacBook Pro with Touch Bar. These laptops run on Apple’s proprietary macOS operating system and are equipped with high-resolution displays, long battery life, and powerful processors. The MacBook is a preferred choice for professionals and creatives who require a portable and powerful computer for work.


Apple’s wireless earbuds have gained tremendous popularity since their release in 2016. Their convenience, ease of use, and high-quality sound are well-known.AirPods connect wirelessly to iPhones and other Apple devices, allowing users to listen to music, take calls, and access Siri without cords or cables.

These earbuds are available in various models, including the AirPods Pro, which offers noise cancellation and a customizable fit. AirPods have become a must-have accessory for many iPhone users and have helped drive growth in Apple’s wearables and accessories business.


Apple’s iPad is a versatile tablet that runs on iOS, ideal for browsing the web, streaming media, and creating content. Furthermore, it comes in various models, sizes, and colors to cater to different user needs. Notably, the latest models feature Retina displays, powerful processors, and long battery life, making it suitable for both personal and professional use.

Apple Watch

Similar to the iPad, the Apple Watch is a smartwatch that can be paired with an iPhone to provide notifications, track fitness, and perform a variety of other functions. Additionally, it boasts features such as Siri and Apple Pay, which provide users with more convenience and accessibility.

Apple TV

Apple TV is a streaming media player that allows users to watch movies, TV shows, and other content on their television. The latest version features 4K HDR support, enabling users to enjoy content in stunning high definition. Additionally, the device comes with a simple remote that can be used to navigate through different apps and services. Apple TV supports various streaming services, including Apple TV+, Netflix, Hulu, and Amazon Prime Video, among others.

Apple Arcade

This is a game subscription service that provides access to a library of exclusive games across all Apple devices. Moreover, subscribers can enjoy unlimited access to a variety of games, including action, adventure, puzzle, and strategy games, among others. The games are ad-free, and users can play offline, making it an excellent option for gamers who want to play without interruptions.

Apple Fitness+

Apple Fitness+ is a personalized fitness service that offers tailored workouts and other fitness content to meet individual needs. Featuring world-class trainers who guide users through various workouts, including HIIT, yoga, dance, and strength training, the service integrates seamlessly with the Apple Watch, providing users with real-time metrics like heart rate, calories burned, and activity levels.

Apple Music

With Apple Music, users can stream millions of songs and curated playlists. In addition, they can create their playlists and share them with others. Moreover, the service offers exclusive content such as live concerts and interviews with popular artists.

Apple News+

Apple News+ is a subscription news and magazine service that provides access to a variety of publications. Specifically, subscribers can access articles from top newspapers and magazines, including The Wall Street Journal, The New York Times, and National Geographic, among others. Moreover, the service offers personalized recommendations based on the user’s interests.

Apple TV+

Apple TV+ is a streaming video service that offers original programming and exclusive content. With a wide range of TV shows, movies, and documentaries produced by Apple, the service adds new content regularly. Users can access the service through the Apple TV app on their iPhone, iPad, or Apple TV.

Apple Card

The Apple Card is a co-branded credit card that offers cashback rewards and other benefits, making it an ideal choice for users who prioritize convenience, rewards, and security. For instance, users can easily make purchases both online and in-store while enjoying advanced security and privacy features.

Apple Pay

Lastly, Apple Pay is a mobile payment service that enables users to make purchases with their iPhone, iPad, or Apple Watch. Specifically, users can add their credit or debit cards to the Wallet app and use them to make purchases in-store, online, or in apps. Furthermore, the service supports peer-to-peer payments, which enable users to send and receive money from friends and family.

Assessing Apple’s success so far

Apple is a highly profitable and globally recognized company that specializes in electronic devices and software. The company consistently reports higher net sales each year due to its successful marketing strategies and timing of product launches. In 2022, Apple recorded a total net sales of 394 billion dollars, showing a growth over the previous year’s record of 274 billion dollars. Apple’s balance sheet shows strong assets and cash reserves, with a significant cash balance of $23 billion and $120 billion in marketable securities. The company’s management is successful, as seen by its exceptional performance.


To sum up, Apple provides a wide range of products and services that meet the needs of individuals, small to medium-sized businesses, educational institutions, enterprises, and government agencies. The company’s extensive product line, ownership of multiple platforms, and numerous channels for customer outreach have established it as a worldwide leader in technology innovation.


Currently out of the existing stock ratings of AAPL, 217 are a BUY (78.62%), 56 are a HOLD (20.29%), 3 are a SELL (1.09%).

Analyst name


Current price target

Potential distance

Previous price target


Price targets met ratio

Average potential upside

Average Time (Days) For PT To Be Met

Performance score



$1.55 (0.92%)


18 days ago

41/47 (87.23%)

$-0.03 (-0.02%)





$11.55 (6.86%)


22 days ago

2/4 (50%)

$8.52 (4.97%)





$21.55 (12.79%)


25 days ago

31/32 (96.88%)

$19.15 (11.21%)





$81.55 (48.41%)


1 months 22 days ago

100/136 (73.53%)

$68.58 (37.80%)





$46.55 (27.63%)


2 months 17 days ago

50/69 (72.46%)

$29.39 (15.83%)



Show more analysts

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What is AAPL (Apple) average time for price targets to be met?

On average it took 266.31 days on average for the stock forecasts to be realized with a an average price target met ratio 85.38

Which analyst has the current highest performing score on AAPL (Apple) with a proven track record?


Which analyst has the most public recommendations on AAPL (Apple)?

Shannon Cross works at CREDIT SUISSE and has 10 price targets and 7 ratings on AAPL

Which analyst is the currently most bullish on AAPL (Apple)?

Daniel Ives with highest potential upside - $81.55

Which analyst is the currently most reserved on AAPL (Apple)?

Scott Craig with lowest potential downside - -$143.95

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