Seeing Is Believing
BFH is currently covered by 21 analysts with an average price target of $98.99. This is a potential upside of $33.12 (50.28%) from yesterday's end of day stock price of $65.87.
Bread Financial Holdings's activity chart (see below) currently has 204 price targets and 181 ratings on display. The stock rating distribution of BFH is 50% HOLD, 27.94% SELL and 22.06% BUY.
Analysts average stock forecasts to be materialized ratio is 41.31% with an average time for these price targets to be met of 151.79 days.
Highest price target for BFH is $105, Lowest price target is $33, average price target is $60.13.
Most recent stock forecast was given by JON ARFSTROM from RBC on 25-Jul-2025. First documented stock forecast 26-Jun-2013.
Currently out of the existing stock ratings of BFH, 34 are a HOLD (50%), 19 are a SELL (27.94%), 15 are a BUY (22.06%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date
Price targets met ratio
Average potential upside
Average Time (Days) For PT To Be Met
Performance score
Hold
$74
$7.81 (11.80%)
$58
1 months 10 days ago
(25-Jul-2025)
7/12 (58.33%)
$10.73 (16.96%)
190
Hold
$105
$38.81 (58.63%)
1 months 21 days ago
(14-Jul-2025)
3/14 (21.43%)
$43.01 (69.38%)
539
Sell
$39
$-27.19 (-41.08%)
$27
3 months 23 days ago
(12-May-2025)
9/12 (75%)
$-15 (-27.78%)
122
Hold
4 months 7 days ago
(28-Apr-2025)
0/4 (0%)
$65.15 (108.86%)
Buy
$33
$-33.19 (-50.14%)
$45
4 months 28 days ago
(07-Apr-2025)
2/7 (28.57%)
$-10.92 (-24.86%)
441
What is BFH (Bread Financial Holdings) average time for price targets to be met?
Which analyst has the current highest performing score on BFH (Bread Financial Holdings) with a proven track record?
Which analyst has the most public recommendations on BFH (Bread Financial Holdings)?
Which analyst is the currently most bullish on BFH (Bread Financial Holdings)?
Which analyst is the currently most reserved on BFH (Bread Financial Holdings)?