BFH - Bread Financial Holdings - Stock Forecast

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BFH is currently covered by 11 analysts with an average price target of $85.49. This is a potential upside of $31.41 (58.08%) from yesterday's end of day stock price of $54.08.

Bread Financial Holdings's activity chart (see below) currently has 350 price targets and 220 ratings on display. The stock rating distribution of BFH is 48.28% HOLD, 27.59% SELL and 24.14% BUY.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 38.41% with an average time for these price targets to be met of 133.64 days.

Highest price target for BFH is $74, Lowest price target is $50, average price target is $60.56.

Most recent stock forecast was given by SANJAY SAKHRANI from STIFEL on 01-Oct-2025. First documented stock forecast 26-Jun-2013.

Currently out of the existing stock ratings of BFH, 14 are a HOLD (48.28%), 8 are a SELL (27.59%), 7 are a BUY (24.14%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date

Price targets met ratio

Average potential upside

Average Days to Hit Target

Performance score

Buy

$71

$15.29 (27.45%)

$88

10 days ago
(01-Oct-2025)

1/6 (16.67%)

$16.11 (29.35%)

56

Hold

$64

$8.29 (14.88%)

$52

11 days ago
(30-Sep-2025)

6/9 (66.67%)

$8.23 (14.76%)

15

Sell

$53

$-2.71 (-4.86%)

$39

12 days ago
(29-Sep-2025)

9/13 (69.23%)

$-5.07 (-8.73%)

122

Hold

$74

$18.29 (32.83%)

$52

2 months 16 days ago
(25-Jul-2025)

8/14 (57.14%)

$10.96 (17.39%)

182

Buy

$58

$2.29 (4.11%)

$87

4 months 25 days ago
(16-May-2025)

3/5 (60%)

$4.25 (7.91%)

61

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What is BFH (Bread Financial Holdings) average time for price targets to be met?

On average it took 133.64 days on average for the stock forecasts to be realized with a an average price target met ratio 38.41

Which analyst has the current highest performing score on BFH (Bread Financial Holdings) with a proven track record?

ASHISH SABADRA

Which analyst has the most public recommendations on BFH (Bread Financial Holdings)?

Ashish Sabadra works at RBC and has 6 price targets and 4 ratings on BFH

Which analyst is the currently most bullish on BFH (Bread Financial Holdings)?

George Mihalos with highest potential upside - $189.29

Which analyst is the currently most reserved on BFH (Bread Financial Holdings)?

James Fotheringham with lowest potential downside - -$22.71

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