tm
Seeing Is Believing
tm
Seeing Is Believing
BFH is currently covered by 15 analysts with an average price target of $100.74. This is a potential upside of $30.56 (43.55%) from yesterday's end of day stock price of $70.18.
Bread Financial Holdings's activity chart (see below) currently has 370 price targets and 233 ratings on display. The stock rating distribution of BFH is 53.13% HOLD, 31.25% SELL and 15.63% BUY.
Analysts average stock forecasts to be materialized ratio is 42.13% with an average time for these price targets to be met of 156.94 days.
Highest price target for BFH is $92, Lowest price target is $50, average price target is $67.91.
Most recent stock forecast was given by JEFFREY ADELSON from MORGAN STANLEY on 20-Jan-2026. First documented stock forecast 26-Jun-2013.
Currently out of the existing stock ratings of BFH, 17 are a HOLD (53.13%), 10 are a SELL (31.25%), 5 are a BUY (15.63%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell Since 20-Jan-2026
$62
$-6.78 (-9.86%)
$45
6 days ago
(20-Jan-2026)
3/7 (42.86%)
$-11.73 (-15.91%)
734
Hold Since 06-Oct-2022
$85
$16.22 (23.58%)
$68
18 days ago
(08-Jan-2026)
8/9 (88.89%)
$5.02 (6.28%)
94
Buy Since 02-May-2024
$92
$23.22 (33.76%)
$71
24 days ago
(02-Jan-2026)
4/7 (57.14%)
$17.97 (24.27%)
305
Hold Since 17-Mar-2022
1 months 18 days ago
(08-Dec-2025)
0/6 (0%)
$41.68 (47.19%)
Hold Since 08-Dec-2025
$48
1 months 18 days ago
(08-Dec-2025)
4/4 (100%)
$13.25 (38.13%)
560
What is BFH (Bread Financial Holdings) average time for price targets to be met?
Which analyst has the current highest performing score on BFH (Bread Financial Holdings) with a proven track record?
Which analyst has the most public recommendations on BFH (Bread Financial Holdings)?
Which analyst is the currently most bullish on BFH (Bread Financial Holdings)?
Which analyst is the currently most reserved on BFH (Bread Financial Holdings)?
