Seeing Is Believing
BFH is currently covered by 12 analysts with an average price target of $93.76. This is a potential upside of $31.11 (49.66%) from yesterday's end of day stock price of $62.65.
Bread Financial Holdings's activity chart (see below) currently has 355 price targets and 225 ratings on display. The stock rating distribution of BFH is 31.25% SELL, 46.88% HOLD and 21.88% BUY.
Analysts average stock forecasts to be materialized ratio is 38.03% with an average time for these price targets to be met of 133.67 days.
Highest price target for BFH is $74, Lowest price target is $50, average price target is $63.9.
Most recent stock forecast was given by RYAN NASH from GOLDMAN SACHS on 23-Oct-2025. First documented stock forecast 25-Jun-2013.
Currently out of the existing stock ratings of BFH, 10 are a SELL (31.25%), 15 are a HOLD (46.88%), 7 are a BUY (21.88%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell
$68
$2.5 (3.82%)
$58
8 days ago
(23-Oct-2025)
11/13 (84.62%)
$2.5 (3.82%)
69
Hold
$72
$6.5 (9.92%)
$59
8 days ago
(23-Oct-2025)
8/12 (66.67%)
$6.5 (9.92%)
187
Hold
$68
$2.5 (3.82%)
$56
8 days ago
(23-Oct-2025)
6/8 (75%)
$2.5 (3.82%)
67
Buy
$71
$5.5 (8.40%)
$88
1 months ago
(30-Sep-2025)
1/6 (16.67%)
$16.11 (29.35%)
56
Hold
$64
$-1.5 (-2.29%)
$52
1 months 2 days ago
(29-Sep-2025)
7/9 (77.78%)
$8.23 (14.76%)
16
What is BFH (Bread Financial Holdings) average time for price targets to be met?
Which analyst has the current highest performing score on BFH (Bread Financial Holdings) with a proven track record?
Which analyst has the most public recommendations on BFH (Bread Financial Holdings)?
Which analyst is the currently most bullish on BFH (Bread Financial Holdings)?
Which analyst is the currently most reserved on BFH (Bread Financial Holdings)?