Seeing Is Believing
Financial Services - Sector
PFG is currently covered by 13 analysts with an average price target of $95.96. This is a potential upside of $2.7 (-15.18%) from yesterday's end of day stock price of $113.14.
Principal Financial Group's activity chart (see below) currently has 283 price targets and 207 ratings on display. The stock rating distribution of PFG is 35% SELL, 57.5% HOLD and 7.5% BUY.
Analysts average stock forecasts to be materialized ratio is 91.16% with an average time for these price targets to be met of 316.71 days.
Highest price target for PFG is $113, Lowest price target is $74, average price target is $95.96.
Most recent stock forecast was given by JOSHUA SHANKER from BAML on 28-Jul-2026.
Currently out of the existing stock ratings of PFG, 14 are a SELL (35%), 23 are a HOLD (57.5%), 3 are a BUY (7.5%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell Since 28-Jul-2026
$104
$-9.98 (-8.76%)
$95
Hold Since 13-Feb-2024
$112
$-1.98 (-1.74%)
$114
Hold Since 10-Apr-2026
$113
$-0.98 (-0.86%)
$114
Hold Since 16-Feb-2024
$112
$-1.98 (-1.74%)
$92
Hold Since 14-Sep-2023
$98
$-15.98 (-14.02%)
$76
What is PFG (Principal Financial Group) average time for price targets to be met?
Which analyst has the current highest performing score on PFG (Principal Financial Group) with a proven track record?
Which analyst has the most public recommendations on PFG (Principal Financial Group)?
Which analyst is the currently most bullish on PFG (Principal Financial Group)?
Which analyst is the currently most reserved on PFG (Principal Financial Group)?