Seeing Is Believing
Financial Services - Sector
PFG is currently covered by 12 analysts with an average price target of $96.67. This is a potential upside of $6.57 (7.29%) from yesterday's end of day stock price of $90.1.
Principal Financial Group's activity chart (see below) currently has 421 price targets and 278 ratings on display. The stock rating distribution of PFG is 10.2% BUY, 46.94% HOLD and 42.86% SELL.
Analysts average stock forecasts to be materialized ratio is 93.41% with an average time for these price targets to be met of 385.11 days.
Highest price target for PFG is $103, Lowest price target is $74, average price target is $90.91.
Most recent stock forecast was given by BOB HUANG from MORGAN STANLEY on 03-Mar-2026.
Currently out of the existing stock ratings of PFG, 5 are a BUY (10.2%), 23 are a HOLD (46.94%), 21 are a SELL (42.86%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Hold Since 23-Oct-2025
$95
$7.99 (9.18%)
$93
30 days ago
(03-Mar-2026)
13/17 (76.47%)
$2.17 (2.34%)
64
Hold Since 01-May-2023
$96
$8.99 (10.33%)
$91
1 months 23 days ago
(10-Feb-2026)
9/9 (100%)
$3.19 (3.44%)
530
Sell Since 11-Dec-2024
$85
$-2.01 (-2.31%)
$74
2 months 20 days ago
(13-Jan-2026)
6/12 (50%)
$-3.23 (-3.66%)
134
Hold Since 14-Apr-2020
$92
$4.99 (5.73%)
$87
2 months 25 days ago
(08-Jan-2026)
14/14 (100%)
$1.09 (1.20%)
678
Hold Since 05-Jan-2026
$103
$15.99 (18.38%)
$101
2 months 28 days ago
(05-Jan-2026)
11/13 (84.62%)
$13.3 (14.83%)
418
What is PFG (Principal Financial Group) average time for price targets to be met?
Which analyst has the current highest performing score on PFG (Principal Financial Group) with a proven track record?
Which analyst has the most public recommendations on PFG (Principal Financial Group)?
Which analyst is the currently most bullish on PFG (Principal Financial Group)?
Which analyst is the currently most reserved on PFG (Principal Financial Group)?