Seeing Is Believing
Financial Services - Sector
PFG is currently covered by 17 analysts with an average price target of $100.78. This is a potential downside of $13.91 (-12.13%) from yesterday's end of day stock price of $114.69.
Principal Financial Group's activity chart (see below) currently has 472 price targets and 313 ratings on display. The stock rating distribution of PFG is 72.55% HOLD, 13.73% BUY and 13.73% SELL.
Analysts average stock forecasts to be materialized ratio is 87.95% with an average time for these price targets to be met of 328.86 days.
Highest price target for PFG is $125, Lowest price target is $85, average price target is $100.78.
Most recent stock forecast was given by PAUL NEWSOME from PIPER SANDLER on 28-Oct-2026.
Currently out of the existing stock ratings of PFG, 37 are a HOLD (72.55%), 7 are a BUY (13.73%), 7 are a SELL (13.73%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Buy Since 07-Oct-2025
$125
$14.09 (12.70%)
$128
14 days ago
(28-Oct-2026)
1/4 (25%)
$13.02 (11.63%)
120
Hold Since 10-Apr-2026
$109
$-1.91 (-1.72%)
$112
14 days ago
(28-Oct-2026)
6/8 (75%)
$-2.98 (-2.66%)
15
Hold Since 09-Feb-2024
$111
$0.09 (0.08%)
$112
14 days ago
(28-Oct-2026)
17/17 (100%)
$-0.98 (-0.88%)
264
Hold Since 29-Apr-2025
$112
$1.09 (0.98%)
$120
14 days ago
(28-Oct-2026)
7/9 (77.78%)
$0.02 (0.02%)
70
Hold Since 21-Jul-2026
$106
$-4.91 (-4.43%)
$107
27 days ago
(15-Oct-2026)
1/3 (33.33%)
$-2.96 (-2.72%)
77
What is PFG (Principal Financial Group) average time for price targets to be met?
Which analyst most recently updated their price target on PFG (Principal Financial Group)?
Which analyst has the most public recommendations on PFG (Principal Financial Group)?
Which analyst is the currently most bullish on PFG (Principal Financial Group)?
Which analyst is the currently most reserved on PFG (Principal Financial Group)?