SIRI - Sirius XM - Stock Forecast

What is Sirius?

Sirius XM Holdings Inc. is a broadcasting company that specializes in providing satellite and online radio services to customers in the United States and Canada. The company generates revenue from various channels, including subscriptions, advertising, and equipment sales.

Revenue Channels

The primary revenue channel for Sirius XM is subscriptions. The company offers a wide range of subscription plans, including monthly, quarterly, semi-annual, and annual plans. Customers can access Sirius XM’s radio services through a variety of platforms, including satellite radio receivers, smartphones, tablets, and computers. As of December 2021, Sirius XM had approximately 36.4 million subscribers in the United States and Canada.

Sirius XM also generates revenue from advertising. The company sells advertising on its various radio channels, which range from commercial-free music channels to sports and talk radio channels. Advertisers can target specific audiences based on factors such as geography, demographic data, and listening habits.

The company also generates revenue from equipment sales. Sirius XM sells satellite radio receivers and other hardware through its website and third-party retailers. Customers can purchase new and used equipment, as well as accessories such as antennas, car kits, and portable speakers.

History

Sirius XM Holdings Inc. was incorporated in 1990 and is headquartered in New York City. The company was formed through the merger of Sirius Satellite Radio and XM Satellite Radio in 2008. Sirius XM Holdings Inc. operates as a subsidiary of Sirius XM Holdings LLC, which is a subsidiary of Liberty Media Corporation.