tm
Seeing Is Believing
tm
Seeing Is Believing
Utilities - Sector
SO is currently covered by 12 analysts with an average price target of $99.68. This is a potential upside of $-3.1 (14.35%) from yesterday's end of day stock price of $87.17.
Southern Company's activity chart (see below) currently has 366 price targets and 247 ratings on display. The stock rating distribution of SO is 60% HOLD, 20% BUY and 20% SELL.
Analysts average stock forecasts to be materialized ratio is 63.82% with an average time for these price targets to be met of 325.32 days.
Highest price target for SO is $112, Lowest price target is $79, average price target is $99.68.
Most recent stock forecast was given by STEPHEN BYRD from MORGAN STANLEY on 21-Aug-2026. First documented stock forecast 31-Oct-2013.
Currently out of the existing stock ratings of SO, 18 are a HOLD (60%), 6 are a BUY (20%), 6 are a SELL (20%).
4/3/01 10000 for 6109
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell Since 21-Apr-2026
$89
$1.83 (2.10%)
$92
22 days ago
(21-Aug-2026)
60/63 (95.24%)
$0.06 (0.07%)
181
Buy Since 02-Feb-2024
$104
$16.83 (19.31%)
$102
1 months 16 days ago
(27-Jul-2026)
13/16 (81.25%)
$7.52 (7.79%)
263
Hold Since 23-Jul-2026
$79
$-8.17 (-9.37%)
1 months 20 days ago
(23-Jul-2026)
9/12 (75%)
$-17.6 (-18.22%)
601
Hold Since 15-Jul-2025
$104
$16.83 (19.31%)
$93
1 months 27 days ago
(16-Jul-2026)
8/11 (72.73%)
$7.93 (8.25%)
178
Hold Since 17-Jan-2024
$98
$0.84 (0.86%)
$99
2 months 25 days ago
(18-Jun-2026)
12/15 (80%)
$4.91 (5.27%)
172
What is SO (Southern Company) average time for price targets to be met?
Which analyst most recently updated their price target on SO (Southern Company)?
Which analyst has the most public recommendations on SO (Southern Company)?
Which analyst is the currently most bullish on SO (Southern Company)?
Which analyst is the currently most reserved on SO (Southern Company)?
