SO - Southern Company - Stock Forecast

Utilities - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

SO is currently covered by 12 analysts with an average price target of $99.68. This is a potential upside of $-3.1 (12.08%) from yesterday's end of day stock price of $88.94.

Southern Company's activity chart (see below) currently has 366 price targets and 247 ratings on display. The stock rating distribution of SO is 60% HOLD, 20% BUY and 20% SELL.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 63.79% with an average time for these price targets to be met of 325.37 days.

Highest price target for SO is $112, Lowest price target is $79, average price target is $99.68.

Most recent stock forecast was given by STEPHEN BYRD from MORGAN STANLEY on 20-Aug-2026. First documented stock forecast 30-Oct-2013.

Currently out of the existing stock ratings of SO, 18 are a HOLD (60%), 6 are a BUY (20%), 6 are a SELL (20%).

Split History since 2000:

4/3/01 10000 for 6109

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date of last PT

Price targets met ratio

Average potential upside

Average Days to Hit Target

Performance score

Sell Since 20-Apr-2026

$89

$0.06 (0.07%)

$92

Buy Since 01-Feb-2024

$104

$15.06 (16.93%)

$102

Hold Since 22-Jul-2026

$79

$-9.94 (-11.18%)

Hold Since 14-Jul-2025

$104

$15.06 (16.93%)

$93

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What is SO (Southern Company) average time for price targets to be met?

On average it took 325.37 days on average for the stock forecasts to be realized with a an average price target met ratio 63.79

Which analyst has the current highest performing score on SO (Southern Company) with a proven track record?

LISA YANG

Which analyst has the most public recommendations on SO (Southern Company)?

Lisa Yang works at GOLDMAN SACHS and has 12 price targets and 17 ratings on SO

Which analyst is the currently most bullish on SO (Southern Company)?

Shelby Tucker with highest potential upside - $23.06

Which analyst is the currently most reserved on SO (Southern Company)?

Christopher Voie with lowest potential downside - -$88.55

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