Seeing Is Believing
Consumer Cyclical - Sector
ULTA is currently covered by 25 analysts with an average price target of $642.53. This is a potential upside of $7.52 (1.18%) from yesterday's end of day stock price of $635.01.
Ulta Beauty's activity chart (see below) currently has 1,527 price targets and 1,020 ratings on display. The stock rating distribution of ULTA is 74.7% BUY, 20.48% HOLD and 4.82% SELL.
Analysts average stock forecasts to be materialized ratio is 89.25% with an average time for these price targets to be met of 208.16 days.
Highest price target for ULTA is $790, Lowest price target is $450, average price target is $642.53.
Most recent stock forecast was given by IKE BORUCHOW from WELLS FARGO on 15-Sep-2026. First documented stock forecast 24-Feb-2010.
Currently out of the existing stock ratings of ULTA, 62 are a BUY (74.7%), 17 are a HOLD (20.48%), 4 are a SELL (4.82%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell Since 26-May-2023
$525
$-67.94 (-11.46%)
$450
1 months 8 days ago
(15-Sep-2026)
37/47 (78.72%)
$-19.32 (-3.55%)
99
Buy Since 10-Sep-2020
$625
$32.06 (5.41%)
$625
1 months 9 days ago
(14-Sep-2026)
56/59 (94.92%)
$76.35 (13.92%)
186
Hold Since 28-May-2021
$580
$-12.94 (-2.18%)
$450
1 months 14 days ago
(09-Sep-2026)
29/30 (96.67%)
$38.14 (7.04%)
121
Buy Since 30-Aug-2019
$710
$117.06 (19.74%)
$735
1 months 25 days ago
(28-Aug-2026)
24/30 (80%)
$192.5 (37.20%)
309
Hold Since 04-Jun-2026
$580
$-12.94 (-2.18%)
$560
1 months 25 days ago
(28-Aug-2026)
2/2 (100%)
$62.5 (12.08%)
56
What is ULTA (Ulta Beauty) average time for price targets to be met?
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Which analyst has the most public recommendations on ULTA (Ulta Beauty)?
Which analyst is the currently most bullish on ULTA (Ulta Beauty)?
Which analyst is the currently most reserved on ULTA (Ulta Beauty)?