Seeing Is Believing
Consumer Cyclical - Sector
ULTA is currently covered by 24 analysts with an average price target of $646.4. This is a potential upside of $102.71 (18.89%) from yesterday's end of day stock price of $543.69.
Ulta Beauty's activity chart (see below) currently has 1,498 price targets and 991 ratings on display. The stock rating distribution of ULTA is 76.4% BUY, 8.99% SELL and 14.61% HOLD.
Analysts average stock forecasts to be materialized ratio is 90.26% with an average time for these price targets to be met of 207.45 days.
Highest price target for ULTA is $790, Lowest price target is $450, average price target is $646.4.
Most recent stock forecast was given by IKE BORUCHOW from WELLS FARGO on 15-Sep-2026. First documented stock forecast 18-Jun-2013.
Currently out of the existing stock ratings of ULTA, 68 are a BUY (76.4%), 8 are a SELL (8.99%), 13 are a HOLD (14.61%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell Since 26-May-2023
$525
$-18.69 (-3.44%)
$450
18 days ago
(15-Sep-2026)
39/50 (78%)
$-19.32 (-3.55%)
99
Buy Since 10-Sep-2020
$625
$81.31 (14.96%)
$625
19 days ago
(14-Sep-2026)
52/56 (92.86%)
$76.35 (13.92%)
190
Hold Since 28-May-2021
$580
$36.31 (6.68%)
$450
24 days ago
(09-Sep-2026)
30/32 (93.75%)
$38.14 (7.04%)
119
Hold Since 04-Jun-2026
$580
$36.31 (6.68%)
$560
1 months 5 days ago
(28-Aug-2026)
1/2 (50%)
$62.5 (12.08%)
64
Buy Since 13-Mar-2020
$710
$166.31 (30.59%)
$735
1 months 5 days ago
(28-Aug-2026)
26/29 (89.66%)
$192.5 (37.20%)
315
What is ULTA (Ulta Beauty) average time for price targets to be met?
Which analyst most recently updated their price target on ULTA (Ulta Beauty)?
Which analyst has the most public recommendations on ULTA (Ulta Beauty)?
Which analyst is the currently most bullish on ULTA (Ulta Beauty)?
Which analyst is the currently most reserved on ULTA (Ulta Beauty)?