W - Wayfair - Stock Forecast

Consumer Cyclical - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

W is currently covered by 30 analysts with an average price target of $112.08. This is a potential downside of $1.23 (-1.09%) from yesterday's end of day stock price of $113.31.

Wayfair's activity chart (see below) currently has 894 price targets and 715 ratings on display. The stock rating distribution of W is 35.29% HOLD and 64.71% BUY.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 86.25% with an average time for these price targets to be met of 158.24 days.

Highest price target for W is $156, Lowest price target is $70, average price target is $112.08.

Most recent stock forecast was given by PETER KEITH from PIPER SANDLER.

Currently out of the existing stock ratings of W, 30 are a HOLD (35.29%), 55 are a BUY (64.71%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date of last PT

Price targets met ratio

Average potential upside

Average Days to Hit Target

Performance score

Buy Since 01-Nov-2023

$135

$21.44 (18.88%)

$115

Hold Since 07-Jun-2020

$117

$3.44 (3.03%)

$85

14 days ago
(07-Oct-2026)

37/39 (94.87%)

$11.87 (11.29%)

64

Buy Since 17-Mar-2024

$110

$-3.56 (-3.13%)

$90

23 days ago
(28-Sep-2026)

11/14 (78.57%)

$8.05 (7.90%)

80

Buy Since 19-Aug-2026

$125

$11.44 (10.07%)

$85

2 months 2 days ago
(19-Aug-2026)

18/19 (94.74%)

$21.69 (21.00%)

160

Buy Since 25-Feb-2026

$133

$19.44 (17.12%)

$95

2 months 8 days ago
(13-Aug-2026)

2/3 (66.67%)

$31.37 (30.87%)

100

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What is W (Wayfair) average time for price targets to be met?

On average it took 158 days for the stock forecasts to be reached, with an average price target met ratio of 86.25%.

Which analyst most recently updated their price target on W (Wayfair)?

Peter Keith

Which analyst has the most public recommendations on W (Wayfair)?

Peter Keith works at PIPER SANDLER and has 10 price targets and 6 ratings on W

Which analyst is the currently most bullish on W (Wayfair)?

Heath Terry with the highest potential upside of $263.75

Which analyst is the currently most reserved on W (Wayfair)?

Seth Basham with the lowest potential downside of -$73.56
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