tm
Seeing Is Believing
tm
Seeing Is Believing
Consumer Cyclical - Sector
HOG is currently covered by 9 analysts with an average price target of $24. This is a potential downside of $4.96 (-17.13%) from yesterday's end of day stock price of $28.96.
Harley-Davidson's activity chart (see below) currently has 523 price targets and 371 ratings on display. The stock rating distribution of HOG is 38.46% HOLD, 30.77% BUY and 30.77% SELL.
Analysts average stock forecasts to be materialized ratio is 44.18% with an average time for these price targets to be met of 289.21 days.
Highest price target for HOG is $33, Lowest price target is $12, average price target is $24.
Most recent stock forecast was given by JAMES HARDIMAN from CITI on 05-Oct-2026.
Currently out of the existing stock ratings of HOG, 10 are a HOLD (38.46%), 8 are a BUY (30.77%), 8 are a SELL (30.77%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Hold Since 24-Oct-2022
$33
$4.04 (13.95%)
$31
21 days ago
(05-Oct-2026)
45/67 (67.16%)
$6.81 (26.00%)
219
Hold Since 20-Jul-2021
$28
$-0.96 (-3.31%)
$26
1 months 24 days ago
(02-Sep-2026)
23/42 (54.76%)
$0.38 (1.38%)
462
Buy Since 06-Jul-2026
$33
$4.04 (13.95%)
$30
2 months 9 days ago
(17-Aug-2026)
2/7 (28.57%)
$6.15 (22.91%)
83
Sell Since 19-Nov-2025
$17
$-11.96 (-41.30%)
2 months 28 days ago
(28-Jul-2026)
8/25 (32%)
$-8.12 (-32.32%)
241
Hold Since 31-Dec-2024
$30
$1.04 (3.59%)
$22
3 months 2 days ago
(24-Jul-2026)
15/40 (37.5%)
$4.68 (18.48%)
275
What is HOG (Harley-Davidson) average time for price targets to be met?
Which analyst most recently updated their price target on HOG (Harley-Davidson)?
Which analyst has the most public recommendations on HOG (Harley-Davidson)?
Which analyst is the currently most bullish on HOG (Harley-Davidson)?
Which analyst is the currently most reserved on HOG (Harley-Davidson)?
