BKNG - Booking Holdings - Stock Forecast

Consumer Cyclical - Sector
Coverage Profile Performance Price Targets & Ratings Chart

BKNG is currently covered by 35 analysts with an average potential upside of $290.87 (15.5%) backed by displayed 506 price targets and 532 ratings.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 95.66% with an average time for these price targets to be met of 300.39 days.

Highest price target for BKNG is 3243, Lowest price target is 1674, average price target is 2458.5.

Most recent stock forecast was given by TOM WHITE from on 28-Sep-2023. First documented stock forecast 10-Jun-2010.

What is Booking Holdings?

Booking Holdings is a company that provides online travel and restaurant reservation services worldwide. The company was founded in 1997 and has its headquarters in Norwalk, Connecticut. It operates in over 220 countries and territories globally, providing services to both consumers and travel service providers.

What made Booking Holdings famous?

Booking Holdings became famous for its online travel reservation services, which enable customers to book flights, hotels, rental cars, and vacation packages easily. The company offers a vast selection of accommodation options, including hotels, apartments, villas, and hostels, and has over 28 million listings in more than 228 countries and territories through its brand, Booking.com. The company also offers customers the ability to compare and book car rentals online through its Rentalcars.com brand.

What are the famous products or services of Booking Holdings?

Booking Holdings offers a variety of online travel and restaurant reservation services, including.


Users can search for and book various types of accommodations including hotels, apartments, villas, hostels, and resorts. The site offers features such as guest reviews, real-time availability, and a best-price guarantee.


The site allows users to search for and book rental cars from a variety of leading car rental companies, including Avis, Hertz, Enterprise, and Europcar. Rentalcars.com offers a range of vehicle types, from economy cars to luxury vehicles.


Users can book hotel stays, flights, and rental cars, as well as vacation packages that combine all three. Priceline also offers a hotel distribution service, allowing hotels to reach new customers by making their rooms available on Priceline’s platform.


The platform offers a wide range of accommodation options, including hotels, resorts, apartments, and vacation homes, as well as flights, ground transportation, and activities reservations in the Asia-Pacific region. Agoda also provides a rewards program for frequent users.


The site aggregates information from various travel booking sites, allowing users to compare prices and itineraries for flights, hotels, and rental cars. KAYAK also offers a variety of tools and features, such as price alerts, flight trackers, and a “Explore” feature to help users find new destinations.


Customers can browse and make reservations at over 60,000 restaurants worldwide, with features such as real-time availability, guest reviews, and the ability to earn points toward future reservations. OpenTable also offers a restaurant management platform for restaurants to manage reservations and customer data.

Booking Holdings’s Success so far

The company has seen great success since 1997. It’s now a top global provider of online travel and restaurant reservation services, available in 220+ countries. Its brands, like Booking.com, Priceline, and Agoda, have millions of loyal users.

Booking Holdings’ success comes from offering various reservation services with flexible cancellation policies and 24/7 customer support. The company uses technology and data analytics to provide personalized recommendations and a seamless booking process.

To reflect its brand diversity, The Priceline Group changed its name to Booking Holdings in 2018. Booking Holdings continues to innovate and expand to meet evolving customer and travel industry demands.

Currently, out of the existing stock ratings of BKNG - 117 which are a Buy (65.36%), 61 which are a Hold (34.08%), 1 which are a Sell (0.56%)

Analyst name


Current price target

Potential distance

Previous price target


Price targets met ratio

Average potential upside

Average time for PT to be met

Performance score



$316.05 (10.25%)


2 days ago

7/8 (87.5%)

$106.5 (4.66%)




$593.05 (19.23%)


4 days ago

4/5 (80%)

$505.12 (22.26%)




$-83.95 (-2.72%)


1 months 12 days ago

29/31 (93.55%)

$171.04 (9.17%)




$771.05 (25.00%)


1 months 13 days ago

4/6 (66.67%)

$884.91 (37.40%)




$516.05 (16.73%)


1 months 23 days ago

8/9 (88.89%)

$327.45 (14.18%)


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What is BKNG (Booking Holdings) average time for price targets to be met?

On average it took 300.39 days on average for the stock forecasts to be realized with a an average price target met ratio 95.66

Which analyst has the current highest performing score on BKNG (Booking Holdings) with a proven track record?


Which analyst has the most public recommendations on BKNG (Booking Holdings)?

Ivan Feinseth works at TIGRESS PARTNERS and has 5 price targets and 5 ratings on BKNG

Which analyst is the currently most bullish on BKNG (Booking Holdings)?

Ivan Feinseth with highest potential upside - $771.05

Which analyst is the currently most reserved on BKNG (Booking Holdings)?

Michael Olson with lowest potential downside - -$1333.95

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