HOG - Harley-Davidson - Stock Forecast

Consumer Cyclical - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

HOG is currently covered by 5 analysts with an average price target of $30.58. This is a potential upside of $3.64 (13.51%) from yesterday's end of day stock price of $26.94.

Harley-Davidson's activity chart (see below) currently has 44 price targets and 62 ratings on display. The stock rating distribution of HOG is 81.82% HOLD and 18.18% BUY.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 35.46% with an average time for these price targets to be met of 167.64 days.

Highest price target for HOG is $66, Lowest price target is $27, average price target is $36.17.

Most recent stock forecast was given by ROBIN FARLEY from UBS on 08-Jul-2025.

Currently out of the existing stock ratings of HOG, 18 are a HOLD (81.82%), 4 are a BUY (18.18%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date

Price targets met ratio

Average potential upside

Average Time (Days) For PT To Be Met

Performance score

Hold

$27

$-15.8 (-36.92%)

$28

1 months ago
(08-Jul-2025)

0/10 (0%)

$-15.8 (-36.92%)

Buy

$31

$-11.8 (-27.57%)

$31

1 months ago
(08-Jul-2025)

0/2 (0%)

$-11.8 (-27.57%)

$66

$23.2 (54.21%)

$66

1 months ago
(08-Jul-2025)

0/5 (0%)

$23.2 (54.21%)

Hold

$27

$-15.8 (-36.92%)

$24

1 months ago
(08-Jul-2025)

1/12 (8.33%)

$-15.8 (-36.92%)

79

Hold

$31

$5.25 (20.39%)

$33

6 months 2 days ago
(06-Feb-2025)

0/2 (0%)

$4.28 (16.02%)

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What is HOG (Harley-Davidson) average time for price targets to be met?

On average it took 167.64 days on average for the stock forecasts to be realized with a an average price target met ratio 35.46

Which analyst has the current highest performing score on HOG (Harley-Davidson) with a proven track record?

DAVID COLEMAN

Which analyst has the most public recommendations on HOG (Harley-Davidson)?

David Coleman works at NOBLE CAPITAL and has 13 price targets and 9 ratings on HOG

Which analyst is the currently most bullish on HOG (Harley-Davidson)?

Ivan Feinseth with highest potential upside - $25.9

Which analyst is the currently most reserved on HOG (Harley-Davidson)?

Robin Farley with lowest potential downside - -$15.8

Harley-Davidson in the News

Here's Why You Should Offload Harley-Davidson From Your Portfolio

Harley-Davidson HOG, one of the leading motorcycle makers in the world, has three reportable segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS) and LiveWire. The motorcycle maker is dealing with heightened uncertainty around tariffs and trade policies. Slower EV adoption and rising interest rates are also acting as headwinds. Let’s see why you should...

2LaneLife Celebrates 85th Anniversary of Sturgis Motorcycle Rally and Showcases Journey, Events

STURGIS, S.D., Aug. 1, 2025 /PRNewswire/ — 2LaneLife is excited to celebrate the 85th Anniversary of the Sturgis Motorcycle Rally by first going on an adventure to reach South Dakota with twelve carburated Harley-Davidson® motorcycles – some of which will be part of future giveaways – along with hosting and participating in a variety of...
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