Seeing Is Believing
Consumer Cyclical - Sector
HOG is currently covered by 2 analysts with an average price target of $22.08. This is a potential upside of $3.59 (19.42%) from yesterday's end of day stock price of $18.49.
Harley-Davidson's activity chart (see below) currently has 44 price targets and 41 ratings on display. The stock rating distribution of HOG is 100% HOLD.
Analysts average stock forecasts to be materialized ratio is 41.94% with an average time for these price targets to be met of 175.42 days.
Highest price target for HOG is $66, Lowest price target is $19, average price target is $33.
Most recent stock forecast was given by ROBIN FARLEY from UBS on 04-Mar-2026.
Currently out of the existing stock ratings of HOG, 1 are a HOLD (100%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Hold Since 06-Jul-2016
$19
$-22.61 (-54.34%)
18 days ago
(04-Mar-2026)
0/7 (0%)
$-22.61 (-54.34%)
$66
$24.39 (58.62%)
18 days ago
(04-Mar-2026)
0/2 (0%)
$24.39 (58.62%)
Sell Since 19-Nov-2025
$21
$1.2 (6.06%)
$25
4 months 2 days ago
(19-Nov-2025)
2/2 (100%)
$-2.75 (-11.58%)
25
Hold Since 27-Oct-2025
$25
$5.2 (26.26%)
4 months 22 days ago
(27-Oct-2025)
1/1 (100%)
$-16.95 (-40.41%)
17
Buy
$34
$5.18 (17.97%)
$31
6 months 24 days ago
(25-Aug-2025)
3/3 (100%)
$-8.8 (-20.56%)
71
What is HOG (Harley-Davidson) average time for price targets to be met?
Which analyst has the current highest performing score on HOG (Harley-Davidson) with a proven track record?
Which analyst has the most public recommendations on HOG (Harley-Davidson)?
Which analyst is the currently most bullish on HOG (Harley-Davidson)?
Which analyst is the currently most reserved on HOG (Harley-Davidson)?