Seeing Is Believing
Consumer Cyclical - Sector
HOG is currently covered by 3 analysts with an average price target of $25.8. This is a potential upside of $4.43 (20.73%) from yesterday's end of day stock price of $21.37.
Harley-Davidson's activity chart (see below) currently has 44 price targets and 44 ratings on display. The stock rating distribution of HOG is 75% HOLD and 25% SELL.
Analysts average stock forecasts to be materialized ratio is 40.02% with an average time for these price targets to be met of 174.85 days.
Highest price target for HOG is $35, Lowest price target is $21, average price target is $28.4.
Most recent stock forecast was given by ADAM JONAS from MORGAN STANLEY on 19-Nov-2025.
Currently out of the existing stock ratings of HOG, 3 are a HOLD (75%), 1 are a SELL (25%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Sell
$21
$-3.49 (-14.25%)
$25
26 days ago
(19-Nov-2025)
1/2 (50%)
$-2.75 (-11.58%)
17
Hold
$27
$2.51 (10.25%)
1 months 2 days ago
(13-Nov-2025)
0/7 (0%)
$2.19 (8.83%)
Hold
$25
$0.51 (2.08%)
1 months 18 days ago
(27-Oct-2025)
1/1 (100%)
$-16.95 (-40.41%)
17
Buy
$34
$5.18 (17.97%)
$31
3 months 20 days ago
(25-Aug-2025)
3/3 (100%)
$-8.8 (-20.56%)
71
Buy
$35
$9.25 (35.92%)
$45
10 months 16 days ago
(30-Jan-2025)
0/2 (0%)
$7.49 (27.23%)
What is HOG (Harley-Davidson) average time for price targets to be met?
Which analyst has the current highest performing score on HOG (Harley-Davidson) with a proven track record?
Which analyst has the most public recommendations on HOG (Harley-Davidson)?
Which analyst is the currently most bullish on HOG (Harley-Davidson)?
Which analyst is the currently most reserved on HOG (Harley-Davidson)?