Seeing Is Believing
Consumer Cyclical - Sector
HOG is currently covered by 7 analysts with an average price target of $24.73. This is a potential upside of $4.65 (-11.27%) from yesterday's end of day stock price of $27.87.
Harley-Davidson's activity chart (see below) currently has 318 price targets and 231 ratings on display. The stock rating distribution of HOG is 52.94% HOLD, 17.65% BUY and 29.41% SELL.
Analysts average stock forecasts to be materialized ratio is 46.19% with an average time for these price targets to be met of 276.49 days.
Highest price target for HOG is $33, Lowest price target is $15, average price target is $24.73.
Most recent stock forecast was given by JAMES HARDIMAN from CITI.
Currently out of the existing stock ratings of HOG, 9 are a HOLD (52.94%), 3 are a BUY (17.65%), 5 are a SELL (29.41%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Hold Since 24-Oct-2022
$31
$3.13 (11.23%)
$27
Hold Since 20-Jul-2021
$28
$0.13 (0.47%)
$26
10 days ago
(02-Sep-2026)
21/39 (53.85%)
$0.19 (0.68%)
452
Buy Since 08-Apr-2025
$33
$5.13 (18.41%)
$30
26 days ago
(17-Aug-2026)
0/6 (0%)
$5.97 (22.09%)
Sell Since 19-Nov-2025
$17
$-10.87 (-39.00%)
$15
1 months 15 days ago
(28-Jul-2026)
9/24 (37.5%)
$-8.29 (-32.78%)
176
Hold Since 31-Dec-2024
$30
$2.13 (7.64%)
$28
1 months 19 days ago
(24-Jul-2026)
12/34 (35.29%)
$4.51 (17.69%)
327
What is HOG (Harley-Davidson) average time for price targets to be met?
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Which analyst is the currently most reserved on HOG (Harley-Davidson)?