HOG - Harley-Davidson - Stock Forecast

Consumer Cyclical - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

HOG is currently covered by 7 analysts with an average price target of $24.73. This is a potential upside of $4.65 (-11.27%) from yesterday's end of day stock price of $27.87.

Harley-Davidson's activity chart (see below) currently has 318 price targets and 231 ratings on display. The stock rating distribution of HOG is 52.94% HOLD, 17.65% BUY and 29.41% SELL.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 46.19% with an average time for these price targets to be met of 276.49 days.

Highest price target for HOG is $33, Lowest price target is $15, average price target is $24.73.

Most recent stock forecast was given by JAMES HARDIMAN from CITI.

Currently out of the existing stock ratings of HOG, 9 are a HOLD (52.94%), 3 are a BUY (17.65%), 5 are a SELL (29.41%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date of last PT

Price targets met ratio

Average potential upside

Average Days to Hit Target

Performance score

Hold Since 24-Oct-2022

$31

$3.13 (11.23%)

$27

Hold Since 20-Jul-2021

$28

$0.13 (0.47%)

$26

10 days ago
(02-Sep-2026)

21/39 (53.85%)

$0.19 (0.68%)

452

Buy Since 08-Apr-2025

$33

$5.13 (18.41%)

$30

26 days ago
(17-Aug-2026)

0/6 (0%)

$5.97 (22.09%)

Sell Since 19-Nov-2025

$17

$-10.87 (-39.00%)

$15

1 months 15 days ago
(28-Jul-2026)

9/24 (37.5%)

$-8.29 (-32.78%)

176

Hold Since 31-Dec-2024

$30

$2.13 (7.64%)

$28

1 months 19 days ago
(24-Jul-2026)

12/34 (35.29%)

$4.51 (17.69%)

327

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What is HOG (Harley-Davidson) average time for price targets to be met?

On average it took 276 days for the stock forecasts to be reached, with an average price target met ratio of 46.19%.

Which analyst most recently updated their price target on HOG (Harley-Davidson)?

James Hardiman

Which analyst has the most public recommendations on HOG (Harley-Davidson)?

James Hardiman works at CITI and has 45 price targets and 27 ratings on HOG

Which analyst is the currently most bullish on HOG (Harley-Davidson)?

Shawn Collins with the highest potential upside of $32.21

Which analyst is the currently most reserved on HOG (Harley-Davidson)?

Stephen Grambling with the lowest potential downside of -$12.87

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