tm
Seeing Is Believing
tm
Seeing Is Believing
Consumer Cyclical - Sector
HOG is currently covered by 7 analysts with an average price target of $23.73. This is a potential upside of $4.57 (-3.69%) from yesterday's end of day stock price of $24.64.
Harley-Davidson's activity chart (see below) currently has 316 price targets and 227 ratings on display. The stock rating distribution of HOG is 21.43% BUY, 50% HOLD and 28.57% SELL.
Analysts average stock forecasts to be materialized ratio is 46.23% with an average time for these price targets to be met of 277.11 days.
Highest price target for HOG is $32, Lowest price target is $15, average price target is $23.73.
Most recent stock forecast was given by CRAIG KENNISON from BAIRD on 24-Jul-2026.
Currently out of the existing stock ratings of HOG, 3 are a BUY (21.43%), 7 are a HOLD (50%), 4 are a SELL (28.57%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date of last PT
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Hold Since 31-Dec-2024
$30
$4.51 (17.69%)
$28
8 days ago
(24-Jul-2026)
12/34 (35.29%)
$4.51 (17.69%)
327
Hold Since 20-Jul-2026
$32
$6.51 (25.54%)
$31
12 days ago
(20-Jul-2026)
9/24 (37.5%)
$4.18 (15.03%)
92
Hold Since 24-Oct-2022
$27
$1.51 (5.92%)
$27
19 days ago
(13-Jul-2026)
36/56 (64.29%)
$1.61 (6.34%)
170
Buy Since 08-Apr-2025
$30
$4.51 (17.69%)
$30
26 days ago
(06-Jul-2026)
0/5 (0%)
$4.68 (18.48%)
Sell Since 20-Nov-2025
$15
$-10.19 (-40.45%)
$21
2 months 12 days ago
(19-May-2026)
1/2 (50%)
$-8.36 (-35.79%)
27
What is HOG (Harley-Davidson) average time for price targets to be met?
Which analyst has the current highest performing score on HOG (Harley-Davidson) with a proven track record?
Which analyst has the most public recommendations on HOG (Harley-Davidson)?
Which analyst is the currently most bullish on HOG (Harley-Davidson)?
Which analyst is the currently most reserved on HOG (Harley-Davidson)?
