SO - Southern Company - Stock Forecast

Utilities - Sector
Coverage Stock analysts Price Targets & Ratings Chart Insider Trading

SO is currently covered by 15 analysts with an average price target of $97.57. This is a potential upside of $7.71 (8.58%) from yesterday's end of day stock price of $89.86.

Southern Company's activity chart (see below) currently has 162 price targets and 196 ratings on display. The stock rating distribution of SO is 10.94% SELL, 39.06% BUY and 50% HOLD.

Stock Analyst Price Targets - Review

Analysts average stock forecasts to be materialized ratio is 93.87% with an average time for these price targets to be met of 528.68 days.

Highest price target for SO is $98, Lowest price target is $83, average price target is $86.31.

Most recent stock forecast was given by DANIEL FORD from UBS on 21-Mar-2025. First documented stock forecast 31-Oct-2013.

Split History since 2000:

4/3/01 10000 for 6109

Currently out of the existing stock ratings of SO, 7 are a SELL (10.94%), 25 are a BUY (39.06%), 32 are a HOLD (50%).

Analyst name

Rating

Current price target

Potential Upside

Previous price target

Date

Price targets met ratio

Average potential upside

Average Time (Days) For PT To Be Met

Performance score

Hold

$97

$8.06 (9.06%)

$91

21 days ago
(21-Mar-2025)

3/4 (75%)

$7.64 (8.55%)

878

Hold

$91

$2.06 (2.32%)

$85

22 days ago
(20-Mar-2025)

26/31 (83.87%)

$1.03 (1.14%)

58

Hold

$85

$-3.94 (-4.43%)

$90

2 months 8 days ago
(03-Feb-2025)

9/9 (100%)

$1.03 (1.23%)

419

Buy

$98

$9.06 (10.19%)

$96

3 months 30 days ago
(12-Dec-2024)

4/6 (66.67%)

$14.63 (17.55%)

400

Buy

$97

$8.06 (9.06%)

$94

5 months 10 days ago
(01-Nov-2024)

7/9 (77.78%)

$9.18 (10.45%)

234

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What is SO (Southern Company) average time for price targets to be met?

On average it took 528.68 days on average for the stock forecasts to be realized with a an average price target met ratio 93.87

Which analyst has the current highest performing score on SO (Southern Company) with a proven track record?

SHELBY TUCKER

Which analyst has the most public recommendations on SO (Southern Company)?

Shelby Tucker works at RBC and has 12 price targets and 7 ratings on SO

Which analyst is the currently most bullish on SO (Southern Company)?

Andrew Weisel with highest potential upside - $9.06

Which analyst is the currently most reserved on SO (Southern Company)?

Greg Gordon with lowest potential downside - -$35.44

Southern Company in the News

Southern Co. (SO) Stock Moves -0.41%: What You Should Know

The most recent trading session ended with Southern Co. (SO) standing at $86.86, reflecting a -0.41% shift from the previouse trading day’s closing. The stock’s performance was ahead of the S&P 500’s daily loss of 1.57%. At the same time, the Dow lost 0.84%, and the tech-heavy Nasdaq lost 2.15%. The the stock of power...

Local Georgia Power crews recognized with Emergency Response Award during Lineworker Appreciation Month

National industry recognition from Edison Electric Institute highlights exceptional response to Hurricane Helene in 2024; Georgia Power hiring hundreds of new lineworkers in coming years as Georgia grows ATLANTA, April 8, 2025 /PRNewswire/ — Georgia Power, the state’s leading electric utility serving 2.8 million customers, is joining other utilities across the country in marking April...

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