Seeing Is Believing
Utilities - Sector
SO is currently covered by 13 analysts with an average price target of $103.07. This is a potential upside of $6.92 (7.2%) from yesterday's end of day stock price of $96.15.
Southern Company's activity chart (see below) currently has 267 price targets and 219 ratings on display. The stock rating distribution of SO is 20.83% BUY, 70.83% HOLD and 8.33% SELL.
Analysts average stock forecasts to be materialized ratio is 95.47% with an average time for these price targets to be met of 544.04 days.
Highest price target for SO is $104, Lowest price target is $85, average price target is $96.13.
Most recent stock forecast was given by PAUL FREMONT from LADENBURG on 16-Oct-2025. First documented stock forecast 30-Oct-2013.
4/3/01 10000 for 6109
Currently out of the existing stock ratings of SO, 5 are a BUY (20.83%), 17 are a HOLD (70.83%), 2 are a SELL (8.33%).
Analyst name
Rating
Current price target
Potential Upside
Previous price target
Date
Price targets met ratio
Average potential upside
Average Days to Hit Target
Performance score
Buy
$102.5
$4.7 (4.81%)
$76
7 days ago
(16-Oct-2025)
17/18 (94.44%)
$4.7 (4.81%)
254
Sell
$87
$-10.8 (-11.04%)
$78
9 days ago
(14-Oct-2025)
2/4 (50%)
$-12.72 (-12.76%)
748
Hold
$98
$0.2 (0.20%)
$91
10 days ago
(13-Oct-2025)
7/8 (87.5%)
$-1.68 (-1.69%)
192
Hold
$104
$6.2 (6.34%)
$97
14 days ago
(09-Oct-2025)
4/5 (80%)
$5.71 (5.81%)
721
Hold
$99
$1.2 (1.23%)
$98
21 days ago
(02-Oct-2025)
7/7 (100%)
$4.46 (4.72%)
350
What is SO (Southern Company) average time for price targets to be met?
Which analyst has the current highest performing score on SO (Southern Company) with a proven track record?
Which analyst has the most public recommendations on SO (Southern Company)?
Which analyst is the currently most bullish on SO (Southern Company)?
Which analyst is the currently most reserved on SO (Southern Company)?